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詳細資料ISBN：9780077161095 叢書系列：策略管理 規格：平裝 / 452頁 / 普通級/ 單色印刷 / 7/E 出版地：台灣 內容簡介 STRATEGIC MANAGEMENT: CREATING COMPETITIVE ADVANTAGES, GLOBAL EDITION,HAS BEEN DEVELOPED SPECIFICALLY FOR AN INTERNATIONAL READERSHIP. COMBINING THOROUGH COVERAGE OF THE KEY ISSUES IN STRATEGIC MANAGEMENT WITH THE LATEST CONTEMPORARY TOPICS, IT HAS BEEN REVISED AND UPDATED THROUGHOUT TO REFLECT THE MOST RECENT DEVELOPMENTS IN STRATEGIC MANAGEMENT,INCLUDING: ‧INTELLECTUAL ASSETS ‧ENTREPRENEURSHIP ‧INNOVATION ‧KNOWLEDGE MANAGEMENT ‧INTERNET STRATEGIES ‧CROWDSOURCING ‧ENVIRONMENTAL SUSTAINABILITY THE ACCESSIBLE WRITING STYLE AND WEALTH OF NEW AND UPDATED ILLUSTRATIONS HAVE BEEN DESIGNED TO MAKE EVEN THE MOST DIFFICULT TOPICS CLEAR AND EASY TO UNDERSTAND MAKING THIS ESSENTIAL READING FOR STUDENTS WANTIONG TO GET AHEAD AND CREAT COMPETITIVE ADVANTAGES. |
| 搜尋參考資料: 1.Strategic management - Wikipedia, the free encyclopedia en.wikipedia.org/wiki/Strategic_management Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on ... The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage ... www.boozallen.com Strategic management and technology consulting firm offering a full range of consulting services to senior management in industry and government. www.mckinsey.com/Insights McKinsey's latest thinking on the issues that matter most in business and management. www.academia.edu/7053808/Thomas_L._Wheelen_J._David_Hunger... Thomas L. Wheelen, J. David Hunger Strategic Management and Business Policy Toward Global Sustainability, 13th Edition 2011 Strategic Management: Creating Competitive Advantages (Global Edition) 7,e |
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資料來源：博客來 |
